American Whiskey Report January 2026

ABOUT THE AUTHOR Andrea McHugh Andrea McHugh is a New England-based food, wine and spirits, and travel writer. Her byline can be found in US News, Insider, Parade Magazine, the Boston Globe, Yankee Magazine, Classic Boat, Travel Awaits, TripSavvy, the Hartford Courant and numerous national and international publications. She’s traveled to destinations far and wide,…

American Whiskey Report January 2026

Key Takeaways from Lightspeed Edge

At NRF, we hosted our exclusive industry event Lightspeed Edge, and the energy was unmatched. It was a space for real conversation—practical sessions, candid questions and networking that didn’t feel like speed dating. We wanted retailers and partners to talk openly about what’s changing and what’s actually working in-store right now. Retailers and partners joined…

Key Takeaways from Lightspeed Edge