Are Additives in Rum a Big Deal?

Rum brands are embracing tequila’s “Additive-Free” labeling and coming for caramel coloring. Additive-free = Quality? Additive Free Alliance seal used for tequila Over the past decade, the term “additive free” became a quality signifier—and controversy—in the tequila industry. The founders of the Agave Matchmaker company created the Additive Free Alliance to test and promote brands…

Are Additives in Rum a Big Deal?