How to Leverage Social Media to Attract New Customers to Your Bar – Advanced Mixology

October 21 2025 Social media is a key driver of growth and engagement with popular platforms such as Instagram, TikTok and Facebook shaping how customers discover nightlife experiences. Used strategically, social media platforms can attract new guests, strengthen loyalty and elevate your brand reputation.  These five strategies show how to effectively harness social media to…

How to Leverage Social Media to Attract New Customers to Your Bar – Advanced Mixology

7 Ways Mixologists Can Go Viral on TikTok – Advanced Mixology

October 22 2025 TikTok has become a powerful platform for creative mixologists to demonstrate their skills. From jaw-dropping bartending tricks to unique cocktail recipes, TikTok enables bartenders to connect with a global audience that loves watching drinks become magic. For mixologists, going viral can lead to community recognition, brand collaborations, and professional growth. With the…

7 Ways Mixologists Can Go Viral on TikTok – Advanced Mixology

5 Creative Cocktail Bars in Tokyo

ABOUT THE AUTHOR Andrea McHugh Andrea McHugh is a New England-based food, wine and spirits, and travel writer. Her byline can be found in US News, Insider, Parade Magazine, the Boston Globe, Yankee Magazine, Classic Boat, Travel Awaits, TripSavvy, the Hartford Courant and numerous national and international publications. She’s traveled to destinations far and wide,…

5 Creative Cocktail Bars in Tokyo

How Your Favorite Halloween Drink Could Lead to a Nig – Advanced Mixology

Halloween parties mean costumes, decorations, and creative drinks looking amazing in photos while tasting dangerously good. Themed cocktails flow freely as adults celebrate with enthusiasm rivaling kids’ candy excitement. In cities like San Francisco, where crowded apartments and steep stairways are common, it doesn’t take much for a fun night to turn into an accident…

How Your Favorite Halloween Drink Could Lead to a Nig – Advanced Mixology

7 Great Bourbon Cocktails for the Holidays

ABOUT THE AUTHOR Andrea McHugh Andrea McHugh is a New England-based food, wine and spirits, and travel writer. Her byline can be found in US News, Insider, Parade Magazine, the Boston Globe, Yankee Magazine, Classic Boat, Travel Awaits, TripSavvy, the Hartford Courant and numerous national and international publications. She’s traveled to destinations far and wide,…

7 Great Bourbon Cocktails for the Holidays