Hugo Spritz vs. Aperol Spritz: Which is Winning this Summer?
In June of 2026, Google searches for Hugo Spritz surpassed those for Aperol Sprtiz for the first time. Julian Arreola, US National Ambassador for St-Germain, partly attributes the meteoric rise of Hugo Spritz to the post-pandemic travel boom. “Post-pandemic, around 2022, as Americans were able to go and travel again [to] the coastal cities of…
